In my role as creative lead for Escape Halloween, I meticulously align the festival's visual components with the evolving storylines crafted each year. Rooted in the spirit of Halloween, every aspect of the event embodies a macabre, phantasmal, or ghoulish aesthetic. From the chilling decor adorning the stages to the haunting performances that unfold, every detail contributes to an immersive experience, ensuring attendees enter a realm where the supernatural and surreal reign supreme.

For 2024, a new character was added to the storyline: Arson Annie. Stakeholders envisioned a fire-themed concept inspired by movie posters from the 1980s and 1990s. I brought this vision to life through the key art visual below, seamlessly blending nostalgia with the festival’s eerie allure.

Art Direction: Felix Lacsina
Art: Felix Lacsina