In 2023, I spearheaded the rebranding efforts for the Lost In Dreams festival, coinciding with its relocation from Las Vegas to Los Angeles in 2024. The festival's identity had been in flux, characterized by abstract representations of Vegas, featuring clean 3D-rendered geometric shapes, fish silhouettes, and a dreamy night sky. However, this aesthetic lacked resonance with the audience, who found themselves immersed in a different dream altogether.

With a focus on future bass and melodic dubstep—music genres closely aligned with Japanese animation fanbases—we engaged stakeholders to identify motifs and themes that resonated with festivalgoers. Through this collaborative effort, we honed in on a more refined direction, one that finally transports fans into the escapist dreamscape they had long anticipated.

Illustrations: Daniel Clarke
Art Direction: Felix Lacsina