The stakeholders of Project Glow envisioned a theme that seamlessly blends abstract design elements with a vibrant, iridescent color palette, drawing inspiration from the dynamic energy of Washington, D.C. The key art features bold, fluid 3D shapes rendered in holographic hues, creating a sense of movement and modernity. These elements are juxtaposed with technical vector designs, including a subtle overlay of the D.C. metro map, further anchoring the visuals to the event's location.

The interplay between the flowing 3D forms and precise linework reflects the convergence of creativity and structure, echoing the spirit of a city known for its culture and innovation. The glowing typography emphasizes the event’s energetic vibe, while the intricate layering of elements invites viewers to explore the design’s depth and complexity.

Art & Art Direction: Felix Lacsina